Why should you choose video advertising?
There are plenty of reasons why should you go for the video format in spite of still images and text form. Videos offer the benefits that still images and text can’t offer in a more specific way. Video advertising is a kind of engaging form which provides the users a better understanding and it explains things such as how the product can work for you and looks in real life.
For example, a still image of the purse can show ai video generator the explained features on it but watching it on video can show you how much a bag can hold for you, various pockets in it, and how it will look on the person. It will virtually depict each and everything very clearly. This will encourage customers to buy the product.
Videos help you to say much more with less. With this, there are plenty of reasons why you should use video advertising!
Videos attract short spans of attention
The platform of digital media is totally crowded. Today customers do not watch anything more than just 15 seconds. Video advertising consistently engages the customer at high rates and there is very little wastage of time than other types of ads. According to the statistics, 80% of the consumers can rewatch the video which they have seen earlier. Thus video advertising works better than any other form of advertising.
Can control the narrative
Instead of waiting for the customers to read what you want to convey to them, you can just present a video of the same showing the more explained features and functions of the same. Depending on the length of the video, it explains the essential parts of the product in detail, which works best for the customers as well as for the funnel who are in a mindset to learn more.
Better buying experience
As compared to the brick and mortar shops, your e-commerce website has a major drawback. They cannot feel or touch the products, thus videos of the product can help you to narrow down this gap. A video can analyze the product and test it in real life. In this form, the customer’s doubts get and they get a good buying experience.